| When you have launched your website, whether it is | | | | from the list!Go to several of your competitors' |
| an eCommerce store or a corporate promotional site, | | | | websites and check out what keywords they are |
| you must have set certain goals regarding the quantity | | | | focusing on by viewing the HTML source of the |
| of traffic you are expecting to have on your site. If | | | | pages.Now go to Yahoo! pay per click search |
| you did not pursue your goal with specific web | | | | marketing site |
| promotional marketing strategies, chances are there | | | | Overture, which has an excellent keyword selection |
| you are not very happy with the results you have | | | | tool. Google also has a similar tool located at |
| achieved so far. Although, there are numerous web | | | | |
| promotional methods available to your disposal, | | | | |
| optimizing your web pages for search engines is the | | | | Get the search phrases or terms that are popular |
| uncontested leader in this field. If you sell products or | | | | enough and fall into your criteria from above |
| services through your website, it is even more so for | | | | mentioned lists. |
| you.Consider this. Out of various possibilities which | | | | Check where you stand with these keywords or key |
| include: going to a shop, calling a shop, etc. the | | | | phrases in main search engines. Find the needed tool |
| prospective buyer decided to search for the product | | | | for this here. |
| online. Then she used certain key-phrase to make a | | | | |
| query on a search engine and then among other sites, | | | | |
| she chose yours to click in. As a seller this is the kind | | | | Now try to find whether you should use your |
| of visitors you need for your site! Search engines have | | | | keyword in singular or plural, or which one of the two |
| more than twice the e-commerce conversion rate of | | | | similar search terms or phrases are more desirable by |
| other traffic acquisition sources. You can get these | | | | going to the following page: |
| results for your site with the help of search engine | | | | |
| optimization.What is Search Engine Optimization?SEO | | | | Remember, studies show that conversion rate for |
| is a set of actions carried out with a webpage to | | | | plural words are in general higher than singular! |
| improve visibility of that webpage in search engines. | | | | Now that you have a number of keywords, cluster |
| The goal is to ensure top places in the search engine | | | | two to three of them for one single page. Remember, |
| results for a specific query.How important are the | | | | every page of your site should be built surrounding one |
| search engines? Data show 81 percent of Internet | | | | single theme and focused on maximum two to three |
| users find the sites they're looking for through search | | | | keywords. |
| engines. Over 57% of Internet users search the | | | | Optimize the pages for keywordsPlace keywords in |
| Internet everyday. Up to 500 Million searches take | | | | Title tag, Meta description, Alt tags, Heading tags, |
| place in a day. 55% of all Internet purchases originate | | | | Comment tags.Create contentNow develop |
| at a search engine as oppose to 9 percent from | | | | informative content using these keywords. Use your |
| banners. These statistics are pretty convincing, but | | | | key words in headlines and alt tag of the pictures. |
| surprisingly, according to only 7 percent of websites | | | | Make sure that you don't over do it! If you stuff |
| are visible by search engines.Search Engine | | | | keywords more than necessary for a normal text, |
| Optimization (SEO) can really bring amazing results. | | | | search engine can ban your site for keywords |
| Our page recently started to show on the first page | | | | spamming. Here is a tool for checking density of |
| of Google for the search phrase "trade leads". Within | | | | keywords on a page. Maximum preferable density is |
| the last month we have noticed almost 30 percent | | | | 3-5 percent.Submit to search toolsEffective promotion |
| increase of traffic to this page which is pretty much | | | | of a website starts with submission of the site to |
| inline with the available statistics. If your optimization | | | | various search tools available on the Internet. There |
| efforts started to bear fruits and you ended up on the | | | | are two different types of search tools - search |
| second or third page of Google search, you can | | | | engines and directories. Search engines index their |
| expect a dramatic increase of almost 5 times more | | | | listings based on the information retrieved by their |
| traffic than before and after two months it can be | | | | spiders which crawl through the hyper links constantly |
| over 9 times! An upward move from 2nd and 3rd | | | | looking for new websites. The directory listings are |
| pages to the much coveted first page will bring an | | | | compiled by human editors from the URLs submitted |
| increase of around 30 percent. Along with the traffic | | | | to the directory. If your website is listed in the |
| the conversion rate - the quantity of actual purchases | | | | directories you can be sure that the spiders of |
| - also goes up significantly.Your position within the first | | | | different search engines sooner or later will index your |
| page also makes a lot of difference. The top | | | | site. That's why you should start submitting your |
| positioned web page in the sponsored - paid | | | | website to the directories. The major directories are |
| advertisement - receives 50 percent of all clicks and | | | | GMOZ, Yahoo!, LookSmart, etc.Link popularityThe |
| first three top ranked web pages garner 60 percent | | | | quantity of links in different websites pointing to your |
| of all clicks.Once you have decided to go for search | | | | sites is called link popularity of your website. The more |
| engine optimization, you next step is to figure out for | | | | popular is your site the more links you get from other |
| which search engine you should work on optimizing | | | | websites and vice versa.Link popularity is one of the |
| your site. After all there are so many search engines | | | | key factors that search engines consider in their |
| out there!If you look at the latest statistics available for | | | | search algorithm while indexing a website. What would |
| the month of November, 2005 compiled by Nielsen | | | | be the rank of a website in a search result depends |
| NetRatings it, probably, won't be any surprise to you | | | | on its link popularity in a very big way. Work on getting |
| that Google at present has most search market share. | | | | as many backward links as possible, preferably from |
| There were 5.1 billion searches done in November. Out | | | | the web pages with higher page ranking than |
| of 60 search engines monitored, Google had a share | | | | yours.Track rankingSearch engine optimization requires |
| of 46.3 percent, Yahoo - 23.4 percent, MSN -11.4 | | | | constant monitoring and updating. Don't forget that the |
| percent, AOL - 6.9 percent, Ask Jeeves with its other | | | | competitors are working relentlessly on achieving high |
| affiliations MyWay, Teoma, Iwon and search sites of | | | | positions. The search algorithms are also constantly |
| Excite Network has a combined share of around 6 | | | | changing and improving. That's why every now and |
| percent, etc. This clearly shows that Google is the | | | | then you should check out how your site is doing.Track |
| undisputed leader among search engines at this | | | | trafficIf your work started to bring good results and |
| moment. That's why in your quest of getting more | | | | you are getting more traffic, but the visitors are not |
| traffic to your site, you have to emphasize on Google. | | | | taking expected actions, this means, you probably |
| Other key indicators which favor Google as well | | | | have selected wrong keywords. Start all over again |
| are:Google is most favored by business people - 82.9 | | | | with keywords analysis.Search Engine Optimization is |
| percent of all business users make their queries | | | | the process of optimizing web pages for natural or |
| through Google.The Google users are more educated. | | | | organic - as they are also called - searches. Once you |
| They are more likely to have a college degree.The | | | | are certain that you have done everything possible to |
| Google users are from higher income group.As | | | | achieve maximum results in this sphere, you should |
| mentioned earlier search engine optimization is a set of | | | | consider pay per click marketing with Google, Yahoo |
| actions that you have to take surrounding your web | | | | and MSN. Effective web promotion requires a |
| pages. Here are the key steps of the process:Select | | | | combination of both of these two search engine |
| keywords for search engine ranking | | | | marketing strategies.Nowshade Kabir is the CEO of |
| Make a list of keywords that you think buyers might | | | | Rusbiz.com, a global B2B Portal, which helps |
| use to search for products and services you sell. | | | | companies build web store, buy and sell products and |
| Use a Thesaurus to check synonyms of the words | | | | services using eMarketplace, eCatalog and other |
| and phrases that you have chosen. You may come | | | | features. |
| up with additional keywords. Eliminate all single words | | | | |