| Vehicle livery can be very successful providing that it is | | | | lots of text. In order to try and make sure that people |
| done the right way and can bring many benefits to | | | | remember the advert and can visualise it even when |
| any kind of business. Research has shown that for | | | | it's gone it is best to have a large picture with only a |
| every mile driven, over 600 visual impressions are | | | | little text such as the company name and phone |
| generated. This creates a massive potential for any | | | | number. |
| company wishing to advertise as thousands and | | | | When trying to decide on a design for vehicle livery it |
| thousands of people will be seeing their advert every | | | | is important to remember that the image you are using |
| day. | | | | is going to reflect your business. If you use something |
| However, just because people are seeing the | | | | cheap and tacky then people aren't going to have a |
| advertisement it doesn't mean that they are going to | | | | good impression of your business. However, if |
| remember it or act on it. In order to make sure that | | | | something subtle and classy is used then people are |
| people notice the vehicle livery they are seeing and | | | | going to respect the company and take them more |
| remember it there are many things that companies | | | | seriously. |
| can do. | | | | In order to make your vehicle livery more successful it |
| The easiest way to get people's attention is to make | | | | is wise to use the same design for all the vehicles you |
| the vehicle livery bold, colourful and eye - catching. If an | | | | are using. This is because people are more likely to |
| advertisement on the back or side of a van, truck or | | | | remember and recognise something if they've seen it |
| bus is boring and dull then people aren't going to notice | | | | several times. If a company is using several different |
| or remember it. This kind of advertising needs to be | | | | advertisements at the same time it is going to confuse |
| particularly eye - catching because the vehicle may | | | | potential customers and people are less likely to |
| pass quite quickly so people only have a few seconds | | | | remember it. |
| to notice it. However, if the advert is different to | | | | Successful vehicle livery can lead to an increase in |
| anything else then people are going to be impressed | | | | business and can also help people to instantly |
| with it and will remember it the next time they require | | | | recognise a company logo or slogan. You don't even |
| that service. | | | | need to be an expert in this because there are |
| Graphics are very important when it comes to | | | | companies available who can organise this for all kinds |
| guaranteeing successful vehicle livery. People are a lot | | | | of businesses. |
| more likely to notice a picture than they are to notice | | | | |