| Don't fiddle with the characteristics of a best-selling | | | | them together into a role. Each roll was placed in an |
| existing product. Remember that a few years a go | | | | easily recognizable paper wrapper that said, |
| the owner of the "most valuble" trade name in the | | | | "YUMMY!" These were placed in cartons ready for |
| World changed the taste of their "battleship" cola. | | | | shipment.Then the business went Kaput over night!The |
| They did it after much testing and trials by consumer | | | | new owner had bought some crummy-tasting syrup at |
| groups. But when they put it on the market, their | | | | a low cost. As soon as I tasted the product, I knew he |
| customers didn't give one hoot about all of their thinking | | | | was in trouble.And I was an "expert" on what |
| and testing. They took one sip and said, "What in all hell | | | | happened and I knew what to do about it.After the |
| is this?" The company had to rename their classic cola | | | | war, a company which an older friend of mine |
| to get their customers back. The new cola never took | | | | invested in (and worked in too) went Kaput! It was a |
| hold. After a company has been in business for many | | | | soft drink company with an excellent product. One of |
| years, the idea to change an existing brand often | | | | the major stockholders got a bargain on some syrup. It |
| comes from new employees. They use their testing | | | | ruined the flavor. He wouldn't get rid of the junk. The |
| results to overcome the objections of the old hands | | | | company went bankrupt.That is exactly what |
| that know better. Watch out! Read on from my | | | | happened to the popcorn company. I was only a |
| experience.As bad as things were during the | | | | teenager, but I warned the owner. I begged him to get |
| depression, some businesses struggled along and | | | | rid of the crummy-tasting caramel syrup he had |
| stayed in business. Of those that survived, not a few | | | | bought at a bargain. But the poor man ran out of |
| made a bundle during WWII. One company in my | | | | money before he decided that he would have to |
| home town made stoves for army barracks. The | | | | change the syrup to survive. It made me so sad to |
| owner became a millionaire in just a couple of years.In | | | | see a company go under that I thought was a model |
| my neighborhood, on the wrong side of the tracks, | | | | for my future in business. The owner couldn't keep |
| near the state fairgrounds, there was a small popcorn | | | | from going under: BLUB! BLUB! BLUB!Home Business |
| company. The main product was called something like | | | | Tips: Don't let others tell you how to run your |
| Krispat. I don't remember how the name of the | | | | business.A Tippy from Flippy: What may seem to be a |
| product was spelled, even though I must have eaten a | | | | bargain may be a one-way ticket to oblivion.Keeping |
| zillion of the things.This small company blossomed | | | | Up with the Jones': The need for speed is fed by |
| when the army decided to turn the fairgrounds into an | | | | greed. Common since does not equal, It looks pretty |
| army training camp. We kids loved the obstacle | | | | good to me!Fiddle Dee & Fiddle Dum: When you see |
| course and we could zip over it about twice as fast | | | | little fingers poking their noses into your operations, cut |
| as the recruits being trained. After and during all this | | | | them off!Can't Ya' Get Goin'?: Maybe if you had |
| training, the family that owned the popcorn factory | | | | someone look at what you are doing, it would help. But |
| made sure the product was near the noses of the | | | | don't just let anybody look. Find somebody with some |
| G.I.s and they sold thousands of "Krispats."At the end | | | | brains and experience.All Things Come: Quality spells |
| of the war, the company was well-positioned and had | | | | success. They will come!Life Success Quotation: Life |
| a large clientele of retail outlets for their products. | | | | can be a dream. Life can be a nightmare. Well, wake |
| However, the owners moved to Hawaii and decided | | | | up and saddle that critter!Business Success Quotation: |
| to sell the business. A gentleman bought the business | | | | Get out of bed before the competition goes to |
| and things went well. My mother, my sisters, and half | | | | bed.From the Eye of the PotatoJohn Taylor Jones, |
| the women in our neighborhood worked there at one | | | | Ph.D., author of books and novels ( was a vice |
| time or another. I worked there too. I was dressed as | | | | president of research and development of a Fortune |
| a clown and dumped at the junction of three roads up | | | | 500 Company. He was a college professor at one |
| a canyon east of the city. On weekends it was very | | | | time, teaching engineering at Iowa State University. |
| busy. I would wave my popcorn at the cars and many | | | | Jones has twelve web sites at last count. His main |
| of them stopped. At the end of the day when I was | | | | interest is in developing Beginning Wealth Builders |
| picked up, I would be out of product.Well, the "Krispat" | | | | (BWBs) and Experienced Wealth Builders (BWBs) |
| was a yummy thing. I used to watch them make them | | | | through his position of Executive Representative of |
| in the factory. The popcorn was mixed with a | | | | International Wealth Success founded by the famous |
| wonderful caramel syrup, then pressed into | | | | Ty Hicks. At his e-commerce site, you find many |
| hockey-puck-sized discs which came down a | | | | books, kits, and newsletters to get the information and |
| conveyor belt. The girls and women on both sides of | | | | needed loan sources for many home- and |
| the belt grabbed about four of those disk and pressed | | | | office-based businesses. You can contact Dr. |