| Pay-Per-Click may be the greatest innovation in | | | | (The marketer that does NOT spend the time and |
| advertising in the last 50 years. The reason is obvious. | | | | money needed to become 1%, or WAY MORE, better |
| Who wouldn't want drive visitors within hours or even | | | | than average is a big marketing failure.) |
| minutes? It's like turning on a "traffic faucet" and who | | | | Testing and tweaking certain elements of your |
| can help but love such a concept! | | | | marketing message, headline, copy and even the |
| Here's the bad news though. The "Big 3" Search | | | | layout can make a huge difference in the actual return |
| Engines (Google, Yahoo & MSN) have become | | | | on your investment. I've seen the very same in Pay |
| so competitive that only the best PPC advertisers are | | | | Per Click world. If you're able to do PPC 1% better or |
| able to turn a profit. | | | | smarter than the average PPC marketer, you have a |
| That's the reason why Google AdWords authorities | | | | great chance of success. Well known motivator Mike |
| can charge up to 9 hundred dollars a month, to give | | | | Litman calls it: |
| you the latest and best advice on how to "Swim with | | | | "The 1% Difference!" |
| the Sharks without being eaten alive". | | | | Give this some serious thought. You need to be (at |
| And let me add: The top PPC coaches are more than | | | | least) 1% better than the average marketer out there. |
| worth the price they charge, in my opinion. Unless you | | | | How Can You Achieve The 1% Difference In Your |
| have a small PPC budget. | | | | PPC Campaigns? |
| In this article I'm going to point you in a different | | | | Pssst... Here's a little secret for you. The "PPC Gurus" |
| direction with your PPC marketing. You can actually | | | | selling expensive PPC Courses want to give you the |
| make nice PPC profits even by totally avoiding the "Big | | | | impression there are only 3 Search Engines out there, |
| 3" Pay-Per-Click Networks. (Google, Yahoo, MSN) | | | | but that's not the case. There are several 'Second |
| But let me first share an interesting observation I have | | | | Tier' PPC Ad Networks out there that can drive traffic |
| made with you, because it is something that directly | | | | to your websites without spending an arm and a leg. |
| relates to marketing with PPC. | | | | This means that as long as you track your results, to |
| Take a look at the world around you, and you'll notice | | | | make sure you get quality traffic, you can get your |
| something very interesting: | | | | PPC traffic at a fraction of the price that your |
| "The horse that wins the race by an inch gets the | | | | competitors have to pay. |
| glory, the headlines and most of the price money." | | | | Here are 5 Alternatives To The Top 3 PPC Ad |
| (The horse that ends up number 2, gets no headlines, | | | | Networks: |
| very little glory and much less prize money.) | | | | 1. 2. 3. 4. 5. These are all factors that will make it much |
| "The ice hockey goalie that is able to save 90-92 out | | | | easier for you to get a hold of that coveted "1% |
| of every 100 shots plays in the NHL with a fantastic | | | | Difference". |
| yearly pay." (The ice hockey goalie that's "only" able to | | | | Good luck with your PPC marketing and remember to |
| save "87-89" shots out of 100, plays in a lower league | | | | broaden your scope and look beyond the "Big 3" |
| than NHL and makes a lot less money...) | | | | giants in the PPC World. |
| "The marketer that "gets it" makes very good money." | | | | |