Reebok Pump

The Reebok Pump is a line of athletic shoes that wasmodel which used The Pump as a customizable
extremely popular in the early 1990s. It was the firstheel-fit mechanism
shoe to have an internal inflation mechanism thatWorld Wrestling Entertainment wrestler John Cena
regulated a unique fitting cushion in the upper.wore Reebok Pumps as part of his old-school, hip hop
<a rel="nofollow"gimmick. He would often stop to "pump up" when he
onclick="javascript:pageTracker._trackPageview('was gaining momentum towards the end of matches.
outgoing/article_exit_link');" href=" sock</a>TheThere were two competitors for the Reebok Pumps.
original Reebok Pump was made as a collaborationOne was the LA Gear Regulators and the Nike Air
between Reeboks Paul Litchfield and industrial designPressure. Later on, Nike would use a similar inflation
firm Design Continuum. It was released in 1989, as amechanism in their "Shox" models available as
basketball high-top shoe. The shoe was extremelybasketball or cross-training sneakers.
expensive compared to other retail athletic shoes atPump technology is making a small comeback. For
the time. It became something of a status symbol oninstance, DC Shoe Company introduced a series of
urban basketball courts and eventually in suburban highsnowboarding boots with Pump-style liners. 2006 /
schools.2007 models include the Judge, Graphix and Ghost
After the success of the basketball shoe, Reebokboots. Reebok has also brought back this line, with
designed pump shoes for football, tennis, and track.current shoes being the ATR and The Pump 2.0,
Some models used a standard CO2 cylinder insteadwhich automatically pump as the user walks. They
of the pump for weight considerations.also have the original manually operated pump
Dominique Wilkins wore the Reebok Pump originalmechanism shoe available. Outside of athletic shoes,
from 1989 on. The original Pump is now known as theReebok continues to sell the resurrected the pump for
Pump Bringback.use in its high-end hockey skates (sold under the "Rbk
CCM briefly offered a hockey skate with The Pump inHockey" banner) to improve heel lock and fill the
it circa 1995, however it was derided for its poornegative space inside of the skate. Popular NHL
durability. The Pump did not make a return to hockeyhockey stars Sidney Crosby and Alexei Kovalev both
until 2006, when Reebok (now the owner of CCM)wear Reebok skates featuring the pump.
brought out the 9K, 7K and 5K ice, goalie, and 8K inline