| Ever since Easton turned the hockey world upside | | | | powerful than ever before. A good review on a major |
| down with their revolutionary composite Easton | | | | sports site or some praise in a popular niche forum |
| Synergy stick they have had a stranglehold on the | | | | can help sales explode. The marketers of the Warrior |
| hockey stick marketplace. Big companies like Bauer, | | | | hockey stick line have recognized this and have done |
| Sherwood and Reebok have all tried to put a dent in | | | | their best to capitalize on this phenomenon. |
| their market share, but Easton has continued to fight | | | | You see, rather than going the traditional route of |
| off these hockey equipment giants by continually | | | | hockey equipment manufacturers - signing a big NHL |
| raising the bar on hockey stick technology. But perhaps | | | | star to promote their product line - Warrior instead tried |
| their greatest threat isn't coming from these major | | | | to appeal to the recreational player a different way. |
| hockey equipment manufacturers. While Easton is | | | | They came up with creative, trendy names and color |
| busy fending off these elephants of the hockey world, | | | | schemes for each Warrior hockey stick line. With |
| a tiny mouse is slipping unnoticed in the backdoor, and | | | | names like Mac Daddy, Dolomite, and Kronik they |
| is quietly but quickly nibbling away at Easton's grip on | | | | identified with the youth of today, and those teenagers |
| the hockey stick marketplace. | | | | who might have brushed past the Warrior hockey |
| Who is this tiny mouse, you ask? The company is | | | | stick rack without a glance on their way to pick up the |
| called Warrior Hockey, and though they haven't been | | | | newest Easton Stealth instead stopped to check out |
| around for as long as Easton et al their Warrior | | | | the cool looking Warrior hockey sticks. Once they had |
| hockey stick line is quickly gaining momentum with both | | | | one in their hands, felt the light weight and exceptional |
| professional NHL hockey players, and recreational | | | | balance they were hooked. With a little bit of crafty, |
| players alike. | | | | creative product design Warrior was poaching |
| This begs the question, how is the Warrior Hockey | | | | customers from Easton left and right. |
| stick company succeeding where Bauer and others | | | | In a reversal of the normal process, NHL players |
| have been stymied? Well, first of all, a Warrior hockey | | | | started to take their cue from the recreational hockey |
| stick is a quality piece of equipment. No amount of | | | | playing crowd. The buzz about the Warrior hockey |
| clever marketing is going to work if you are supplying | | | | sticks caught the attention on the big stars, and soon |
| a shoddy product. Warrior hockey sticks are | | | | they began to get on board. Now , if you look at any |
| lightweight, durable, and provide incredible performance. | | | | NHL team bench you'll see a smattering of Warrior |
| This stellar quality has given Warrior good | | | | sticks in with the Easton Synergies and Bauer Vapors. |
| word-of-mouth momentum, and as any marketer will | | | | Whether the Warrior hockey stick company can |
| tell you, this old-fashioned free advertising is the most | | | | continue to gain momentum and one day challenge |
| valuable commodity when trying to launch a product. In | | | | Easton for dominance in the hockey stick |
| fact, in these days, where the internet gives us instant | | | | manufacturing world remains to be seen, but if their |
| access to information with just the click of a mouse, it | | | | marketing crew continues to display the savvy they've |
| can be argued that word-of-mouth advertising is more | | | | shown so far, I'd say they have a pretty good chance. |