| How well do you know your community? As | | | | ClubsThese clubs and groups consist of most |
| business owners it is essential that we know | | | | all the people who care and love their city. |
| our communities intimately. Have you ever | | | | You can come to club meetings as a guest and |
| made the effort to learn more about your | | | | perhaps a door prize. Maybe donate a coupon |
| town; Do you even know where to look. Lets | | | | for a wash and wax as a raffle prize. This |
| discuss some ways to gather intel for your | | | | promotes good will for your small business. |
| community based marketing efforts.First you | | | | Youth clubs are great for public relations. |
| need to put on a fresh perspective. You need | | | | When approaching a Chamber of Commerce of a |
| to think like a person who knows nothing | | | | given city, we should remember to offer |
| about your town to be able to see it from a | | | | assistance to help them with membership, |
| totally unbiased perspective. Think of | | | | public relations or advertising. You as a |
| yourself a scout. Here are some of the first | | | | business also have the personal contacts a |
| areas the scout will hit:Chamber Of | | | | chamber needs to succeed and potentially new |
| CommerceCity HallPublic or County LibraryThe | | | | members for them as well.You need to be |
| Chamber of Commerce is a great source of | | | | thinking here as you develop a community |
| information. In their directory of | | | | based marketing strategy. It must be a win |
| membership you will find lists of board | | | | win for you and your community. Community |
| members and directors. Usually these people | | | | based marketing is important because it means |
| are the movers and shakers of the town. The | | | | more dollars are spent within the community |
| Chamber of Commerce will also give you | | | | maintaining the flow and circulation. It also |
| information with regard to civic | | | | helps customers and potential customer know |
| organizations such as:Rotary ClubKiwanis | | | | you care. This invites more referrals and |
| ClubSoroptimists ClubOptimists ClubElks | | | | more loyalty to your small business. Think |
| ClubLions ClubBoys And Girls ClubsAYSOLittle | | | | about it. |
| LeagueBoy ScoutsRoller HockeyHigh School ASB | | | | |