Marketing Genius: The CD Business Card

What is a CD Business card?CD business cardconsumers with individualized promotional items and
replication is a relatively new concept.CD Businesseven serve as mailing labels. Photos of agents and/or
Cards are business card shaped CD-ROM's that canproducts provide big impact as business cards,
play in any standard computer CD drive. Usually jaminvitations, catalogs and other marketing materials,
packed full of multimedia information about youreven on a small marketing budget.Some potential uses
business...anything from a full interactive web site to afor cd business cards...For a salesman/executive...
catalog to a power point presentation with music,Photos of your products or services can be printed in
video, whatever you can imagine. These cd businessfull color on the CD business card with full contact
cards give you the power to illustrate much moreinformation. Within the content of the card, full catalogs
than a standard printed business card can.With cdcan be included with product information and links to
business cards, you can include any audio, video (digitalyour website. On each CD label, individual client's name
or VHS), PowerPoint presentations, brochures, salesand information can be printed, making each card
literature and catalogs. You can even have "hot links"uniquely personalized.For real estate company...
to your website and unlimited e-mail addresses toHouses can be shown in multimedia virtual tours.
multiple departments, such as sales, customer service,Individual representative's data can be printed on the
technical support, etc.Your entire product catalog canface of the cd, specifically addressed to the
be put on a CD for a fraction of the cost of standardprospect.For an insurance company...
printed paper catalogs.They actually come in manyClient's individual name and policy data can be printed
shapes and sizes, including an "hockey rink" shape withon the CD label. Complete policy, actuarial information,
rounded corners, a credit card size and shape, a 3"and FAQs can be included or a full marketing
round mini, and custom shaped cds (imagine a cd diepresentation in multimedia can make an immediate
cut to your logo's shape).The real advantage to cdimpact.For an automobile company...
business cards is that besides being a cool marketingEach dealership's customer database can be
product in itself, they are small sized, and are easilyleveraged by simply sending a CD business card to
stored in a wallet or shirt pocket, just like a standardeach customer with the latest leasing /product
printed business card.Technology is now available toinformation. Each CD label can be individually
print on the disc in many ways. The standard is silkpersonalized and printed with each customer's
screening. But you can also upgrade to offset printinginformation, salesman's name and contact info, and
or digital printing at quality up to 600 dpi.In addition, Usingtype of vehicle that interests the customer.For a
a unique new all-digital imaging process to print labelsfortune 500 company...
for any format of optical disc media, variable data canReports, whether quarterly or annual can be issued to
be printed on each individual disc, making serializationeach stockholder on CD with individual name and
and personalization possible, regardless of the numbernumber of shares printed on the CD face. Prospect
produced.Serialization can be used to control who canuses could be distributed with current performance
access data, along with accountability for how it isinformation printed on each CD label.CD Business
stored. This trackability helps prevent problems ofcards seem to be the hottest marketing item in the
piracy, theft, loss of production, and loss of sales, bybusiness sector these days, and its popularity is
making positive authenticity and ownership easy togrowing. They are only limited by your imagination.
establish.Personalization can be used to provide