| As far as the numbers go, XM radio is beating | | | | and can be taken portably with you whereever |
| Sirius for sheer number of subscribers. | | | | you go. The Sirius S50's size is about 4 |
| However, if you look at the recent | | | | inches by 2 inches, and the player weights |
| subscriptions, Sirius is clearly gaining more | | | | roughly 6 ounces. Pretty amazing for the |
| subscribers than XM. So which is better? | | | | handheld "Sirius portable", and the price of |
| | | | the object is placed at a perhaps sobering |
| If the consumer's dollar is a vote for the | | | | $280. Yet with their flurries of promotions |
| product they like, as economists suggest, | | | | such as rebates or other offers the weight is |
| then the consumer says XM was the better, but | | | | slightly lessened. That said, the legally |
| now Sirius is the top dog. The reason? The | | | | free, high quality MP3's definitely pay for |
| new Sirius S50, better talk radio involving | | | | the product |
| Howard Stern and Martha Stewart grabbing both | | | | |
| sides of the spectrum, and a bold new | | | | Aside from the new S50 we have all fallen in |
| marketing campaign for their secret weapon | | | | love with, Sirius offers a lineup of sports, |
| the S50: "We Know What You're Thinking". | | | | talk radio, and critically praised music |
| | | | selections that is sure to sweeten the |
| The slogan "we know what you're thinking" | | | | relationship. Also, a big positive aspect of |
| comes probably from the way they researched | | | | Sirius is what it doesn't have much of: |
| the product: they hired a research team to | | | | negative consumer reactions. Sirius has very |
| follow people around and find a way to | | | | few satellite-to-receiver issues, whereas |
| integrate Sirius radio into their lives. | | | | competitor XM's receiver tends to have a |
| While many think it over-the-top to declare | | | | volume shift now and then, which for me, has |
| themselves psychic, the marketing worked | | | | always been a big factor. Sirius, on the |
| perfectly: it got the consumer curious. | | | | other hand, has crisp reception, even in some |
| Retailers around the nation are saying the | | | | tunnels! |
| reason for Sirius' gains in momentum is | | | | |
| clearly tied around the tiny handheld | | | | With the new Sirius S50, among all the other |
| Satellite Radio player. | | | | great advantages, it has become quite |
| | | | apparent that Sirius satellite radio is no |
| The player allows the user to set it in a | | | | longer the underdog. XM Radio better act |
| docking bay and download the high-quality | | | | quickly or they risk losing their leading |
| satellite radio recordings onto MP3 format | | | | status. |