| As far as the numbers go, XM radio is
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| | format and can be taken portably with you
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| beating Sirius for sheer number of
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| | whereever you go. The Sirius S50's size
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| subscribers. However, if you look at the
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| | is about 4 inches by 2 inches, and the
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| recent subscriptions, Sirius is clearly
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| | player weights roughly 6 ounces. Pretty
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| gaining more subscribers than XM. So
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| | amazing for the handheld "Sirius
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| which is better?
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| | portable", and the price of the object is
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| If the consumer's dollar is a vote for
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| | placed at a perhaps sobering $280. Yet
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| the product they like, as economists
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| | with their flurries of promotions such as
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| suggest, then the consumer says XM was
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| | rebates or other offers the weight is
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| the better, but now Sirius is the top
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| | slightly lessened. That said, the legally
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| dog. The reason? The new Sirius S50,
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| | free, high quality MP3's definitely pay
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| better talk radio involving Howard Stern
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| | for the product
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| and Martha Stewart grabbing both sides of
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| | Aside from the new S50 we have all fallen
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| the spectrum, and a bold new marketing
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| | in love with, Sirius offers a lineup of
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| campaign for their secret weapon the S50:
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| | sports, talk radio, and critically
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| "We Know What You're Thinking".
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| | praised music selections that is sure to
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| The slogan "we know what you're thinking"
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| | sweeten the relationship. Also, a big
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| comes probably from the way they
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| | positive aspect of Sirius is what it
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| researched the product: they hired a
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| | doesn't have much of: negative consumer
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| research team to follow people around and
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| | reactions. Sirius has very few
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| find a way to integrate Sirius radio into
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| | satellite-to-receiver issues, whereas
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| their lives. While many think it
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| | competitor XM's receiver tends to have a
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| over-the-top to declare themselves
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| | volume shift now and then, which for me,
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| psychic, the marketing worked perfectly:
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| | has always been a big factor. Sirius, on
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| it got the consumer curious. Retailers
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| | the other hand, has crisp reception, even
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| around the nation are saying the reason
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| | in some tunnels!
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| for Sirius' gains in momentum is clearly
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| | With the new Sirius S50, among all the
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| tied around the tiny handheld Satellite
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| | other great advantages, it has become
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| Radio player.
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| | quite apparent that Sirius satellite
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| The player allows the user to set it in a
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| | radio is no longer the underdog. XM Radio
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| docking bay and download the high-quality
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| | better act quickly or they risk losing
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| satellite radio recordings onto MP3
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| | their leading status.
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